Optimizing Your Website

Obtaining and maintaining the most desirable search engine position requires two steps that have to be repeated in a continuous loop. Optimize and measure your progress in your search engine optimization. Use your measurements to re-optimize, and then re-measure. This continuous cycle is how to truly get the optimal search engine position.

"Quality is free but no one is ever going to know it unless there is some agreed system of measurement.", Philip Crosby

Step 1 - Prepare Your Website

Web sites don't appear at the top of the search engines without a lot of work. Before you submit you site to the search engines, be sure your site is ready for the search engines. Contact Ottomation if you need help preparing for the search engines, or if you would like a search engine preparedness check. If you want to do it yourself you should get SEO Elite for easy, effortless top search engine listings in Google and Yahoo. Click here for more information.

Things that are important to include on every page of your website. Every page should have a title tag that is unique to that page and describes the page using your keywords. Every page should have a description tag that gives a 2-3 sentence summary of your page that also uses your keywords. It is important that these are unique for each page and that they describe the content of the page.

Step 2 - Get listed

Once you have your web site, next you need to tell the world about it. Sitemaps is one way to give some of the biggest search engines ( Optimize Your Website and Yahoo) a map of what pages you want them to look at with their spiders. Submit your sites to the major search engines, Google, Yahoo, and MSN. This is an 90/10 rule, 90 percent of the searches are done by 10% of the search engines. Offers to submit your site to 100's or 1000's of search engines are just a good way to get your money. Use the links above to submit your site for free.

Step 3 - Measure your progress

Ottomation can provide you with search engine reports to show your success in the rankings. Each report will show you the results of 300 searches using the key phrases you choose. Order either a monthly report or a weekly report. Order a Search Engine Position report for you web site.

Other Options - Pay per Click

Pay-per-click search engines provide a paid way to get to the top. You bid the highest price, and you will be #1. You then pay for each person who visits your site from that search engine. Pay-per-click is a quick way to be seen right away without having to optimize your web site for the search engines.

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