op·ti·mal - adj: most desirable or satisfactory

Obtaining and maintaining the most desirable search engine position requires measuring your progress in your search engine optimization.

"Quality is free but no one is ever going to know it unless there is some agreed system of measurement.", Philip Crosby

If you don't have a web site yet, check out some suggestions for building your web site and then come back to here for how to get optimal search engine placement.

We will give you tips, best practices, and recommendations to build the optimal website and get the optimal search engine placement. Chose one of the topics below to get tips and best practices for each step in building the optimal website.

  1. The first step is choosing a domain name and registering your domain name. More on chooosing and registering your domain name.
  2. Build you website. You have choices of build-it-yourself or have it developed by professional web developers. More about building your website.
  3. Optimize your website for the search engines. This is the focus of OptimalSearch Engines. You can do-it-yourself, hire it done, or choose a combination of DIY and hired optimization. Often the combo is best. More on optimizing your website.

Step 1 - Prepare Your Website

Web sites don't appear at the top of the search engines without a lot of work. Before you submit you site to the search engines, be sure your site is ready for the search engines. Contact Ottomation if you need help preparing for the search engines, or if you would like a search engine preparedness check. If you want to do it yourself you should get SEO Elite for easy, effortless top search engine listings in Google and Yahoo. Click here for more information.

Step 2 - Get listed

Once you have your web site, next you need to tell the world about it. Sitemaps is one way to give some of the biggest search engines (Google and Yahoo) a map of what pages you want them to look at with their spiders.

Step 3 - Measure your progress

Ottomation can provide you with search engine reports to show your success in the rankings. Each report will show you the results of 300 searches using the key phrases you choose. Order either a monthly report or a weekly report. Order a Search Engine Position report for you web site.

Other Options - Pay per Click

Pay-per-click search engines provide a paid way to get to the top. You bid the highest price, and you will be #1. You then pay for each person who visits your site from that search engine. Pay-per-click is a quick way to be seen right away without having to optimize your web site for the search engines.

Do You Need a Web Site First?

You will need web hosting. HostGator provides reliable hosting for an affordable price. Get your hosting from HostGator starting at $7.95 per month.

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