Obtaining and maintaining the most desirable search engine position requires measuring your progress in your search engine optimization.

"Quality is free but no one is ever going to know it unless there is some agreed system of measurement.", Philip Crosby

Step 1 - Get Prepared

Web sites don't appear at the top of the search engines without a lot of work. Before you submit you site to the search engines, be sure your site is ready for the search engines. Contact Ottomation if you need help preparing for the search engines, or if you would like a search engine preparedness check.

Step 2 - Get listed

Once you have your web site, next you need to tell the world about it. Sitemaps is one way to give some of the biggest search engines (Google and Yahoo) a map of what pages you want them to look at with their spiders.

Step 3 - Measure your progress

Ottomation can provide you with search engine reports to show your success in the rankings. Each report will show you the results of 300 searches using the key phrases you choose. Order either a monthly report or a weekly report. Order a Search Engine Position report for you web site.

Optional - Pay per Click

Pay-per-click search engines provide a paid way to get to the top. You bid the highest price, and you will be #1. You then pay for each person who visits your site from that search engine. Pay-per-click is a quick way to be seen right away without having to optimize your web site for the search engines. Some pay-per-click search engines to check out are: